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Kuki Fondue- Raya Packaging Case Study

The Challenges


Kuki Fondue is an online premium cookies seller. Their signature cookies are Choco-Chip Cookies with Callebaut and Nutty Cookies with Nutella. Both are unique with their Chocolate Leleh All The Way formulation.


The Problem

Kuki Fondue is a new player in the market. Their major target market is Malaysian who love cookies with chocolate. Being a new player in the market, Kuki Fondue has to position themselves differently from other players. Aside from their yummy chocolate cookies and Raya cookies, packaging is the best way for its target market to instantly recognize their brand. Hence, much emphasis has been placed on their packaging to speak for their products and brand.




Image Source: Kuki Fondue (@kukifondue) / Facebook


The Solution


We have proposed that there will be 2 types of packaging for their product category. One packaging for their Chocolate cookies and another for their Raya cookies. We understand that their customers will usually buy 2 jars of Chocolate cookies and we recommended a box that can fit 2 jars perfectly. To save packaging cost at the same time, we do not recommend them to use paper bags. We proposed that they add a handle carrier to their box so that customers can carry their box without the need of a paper bag.


Another reason why we use handle carriers is because we want their customers who carry this packaging to be a walking billboard that promotes their products and brand. Nice packaging should not be hidden inside a paper bag. A nice packaging should have its fair share of the limelight.


Image Source: Kuki Fondue (@kukifondue) / Facebook


As for their Raya cookies, we have decided to go for a double-decker style gift box with built-in music. Why double-decker? First of all, it’s to save on packaging cost as one box is able to fit in 2 containers of Raya cookies. Instead of using one box for a container, they now can put 2 containers into a box. Secondly, double-decker signified that happiness and blessing can be stacked, accumulated and shared among loved ones. Sending happiness and blessing in a box is a very meaningful gift during this festival.


Whenever the lid of the box is open, the song Rasa Sayang will be played and filled the house with well wishes and warmth in this festive season.


Again in this packaging, we have used handle carriers instead of paper bags. This is because we want their customers who carry this packaging to be a walking billboard that promotes their products and brand. Nice packaging should not be hidden inside a paper bag. A nice packaging should have its fair share of the limelight.



Image Source: Kuki Fondue (@kukifondue) / Facebook


In Neuera, we always help our customers to stay creative in their packaging and yet do not burn a big hole in their pocket.


If you too would like to transform your packaging, contact us here for more information.


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